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The Ultimate Goal

Anna-Marie Jansen van Vuuren/Twenty Ten

Location: Johannesburg, South Africa

AUDIO: How the World Cup impacted Hillbrow.

CUE: The 2010 FIFA World Cup has brought excitement to the residents of Johannesburg, especially to those in need who usually have nothing to look forward to. A few organisations teamed up as part of a nationwide initiative, called “The Ultimate Goal” to reach out to local communities during the World Cup. One of these outreaches is hosted in Hillbrow, an area ranked as the third most dangerous place globally. Anna-Marie Jansen van Vuuren reports.

FX – Kids dancing on “waka” song.

Hillbrow is one of the toughest, most dangerous neighbourhoods in Johannesburg. Alta Krige, an outreach coordinator for Youth with a Mission, or YWAM, confirms Hillbrow has a well earned reputation for crime amid the highest density living area in South Africa.


Many websites would describe Johannesburg as the most dangerous city in the world which that is not a war zone. There is very high violent crime numbers. Many of the children we are working with we know of circumstances with nine people living in one flat. Obviously where there are bad socio economic circumstances - drugs and alcohol abuse flourish.

Most South Africans usually steer clear of Hillbrow’s skyscrapers and narrow alleys. Yet, if you walk the streets of the area now, you will find it bustling with local residents, tourists, and security, all enjoying the spirit of the beautiful game.



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