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Walter Onyango Omolo/ Kenya Times/Twenty Ten

Headline: English Premier League turns into big business in Africa
Date: 29 September, 2009
Location: Sonesta Hotel, Nasry, Cairo, Egypt
Article synopsis: The English Premier League is fast turning into a multi-billion dollar industry in Africa – with many businesses now depending on it for survival. This in the wake of the shift in focus by more and more African soccer fans to the League. Outlets televising Premier League matches are raking in millions of shillings, let alone the pay-TV stations that hold broadcast rights. Then there is the bloc that trades on apparels and promotional materials of the respective clubs.
Opening paragraph: One commodity appears to have defied the worldwide economic downturn and has remained as valuable as ever. And as media companies around the world continue paying record sums for broadcasting rights, the English Premier League – featuring an array of world-class players – has proved hugely marketable globally, especially in Africa.
Key words: Africa, Cairo, football, Premier League, TV viewership, fans, marketing, revenue. Language: English
Related Media: None
Text: One commodity appears to have defied the worldwide economic downturn and has remained as valuable as ever. And as media companies around the world continue paying record sums for broadcasting rights, the English Premier League – featuring an array of world-class players – has proved hugely marketable globally, especially in Africa.
With the new 2009-2010 football season underway, the Premier League appears to have dominated every other domestic league as the sporting product of choice for international...

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