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Nigerian youth

Kofi Adu Domfeh/Soccer-Business/Twenty Ten

Young Nigerians Discover Other Potentials Off The Football Pitch

Location: Lagos, Nigeria

Cue: Most African youth are passionate about the game of football. While some just enjoy watching football matches as pastime, there are others who attempt to make a living or attain fame from the game. However, only a few get the opportunity to play for the national teams and other professional clubs. But what becomes of those who fail to become professional footballers? In this report, Kofi Adu Domfeh finds out a growing consciousness among young Nigerians to enjoy the game outside of the pitch.

Sfx1: Traffic sound at Stadium – 00:04 (play and dip under)

Link 1: It’s almost midday! The sun is already high up and traffic is heavy here. I’m standing just in front of the National Sports Stadium, Lagos. Here I see banners mounted on street light polls dotted along the highway with the inscription ‘Lagos Own Your Game’. This is apparently to get the people interested in Nigeria’s hosting of the Under-17 World Cup.

Sfx2: Activities in the shop – 00:05

Link 2: I just walked into SOO Sports Shop. Arinze Okoli manages this venture. I want to find out from him what drives him to merchandise soccer paraphernalia and whether the business is lucrative.

Clip 1: In: “I will say it’s a good business…
Out: … and they will enjoy it” (00:25)

Link 3: Young Okoli entered into the business of marketing football products when he couldn’t make it on the pitch. He says he is applying the same football principles in his...

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