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Money, money, money!

Ololade Adewuyi/TELL/Twenty Ten

Headline: Why Ghana’s World Cup glory spells money, money, money!
Date: 20091026
Location: Busy Internet, Adabraka, Accra, Ghana
Article synopsis: Many Ghanaians look forward to an economically rewarding time at next year’s World Cup. Big businesses are always involved in profit calculations; this article explores the impact of the World Cup on smaller business.
Opening paragraphs: When the final whistle blew at the end of Ghana’s 2-0 win over Sudan in September, playmaker Michael Essien threw his arms in the air in delight and some 24 million people, in homes, offices, cafes and bars right across the country, followed suit.
Key words: Africa, Ghana, Michael Essien, Black Stars, Chelsea, Juventus, Stephen Appiah, South Africa 2010, world cup, MTN, Globacom, FIFA, Graphic Sports, Accra,
Language: English
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Why Ghana’s World Cup glory spells money, money, money!

By Ololade Adewuyi

When the final whistle blew at the end of Ghana’s 2-0 win over Sudan in September, playmaker Michael Essien threw his arms in the air in delight and some 24 million people, in homes, offices, cafes and bars right across the country, followed suit.

Ghana had just qualified for the 2010 FIFA World Cup in South Africa – the first global tournament ever to be staged on the African continent. For most Ghanaians, the Black Stars’ achievement meant just one thing – glory, glory, glory. For one particular community, however, it promised a further reason for celebration – money, money, money.

Salathiel Amegavie, chief executive officer of the influential Ghana National Chamber of Commerce and Industry, explains, “There are a whole lot...

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